Roxana Zegan

An innovative thinker and award winning designer, Roxana Zegan has been a pioneer and champion of the experiential marketing movement. From beginnings in advertising as a graphic designer and art director, she has since transitioned to narrative environments, brand strategy and immersive consumer experiences.

Previously the Experiential Creative lead at Montreal-based agency Sid Lee, she also collaborated with agencies from New York, Rotterdam, Toronto and L.A. Currently, Roxana holds the title of OuterActive Art Director at Crispin, Porter + Bogusky, the most awarded advertising agency of the 21st century. She is presently involved in integrating and exploring the ways that different art and design disciplines interact, overlap and conflict, in order to anticipate change and develop new forms of communication.

Widely recognized within the industry, her work has been lauded by the likes of The One Show, FWA, Marketing Awards and Creativite Montreal, along with being published in Grafis, Applied Arts, the Hong Kong International Poster Triennial, Frame Magazine, Grafika and Thames and Hudson's 60 innovators shaping our creative future.